The Heart Behind the Brand Every brand has a beginning, but mine didn’t start with fashion—it started with faith. For a long time, God placed a quiet pull on my heart to create something that would encourage women, speak life into them, and remind them of His presence in their everyday walk. I didn’t know the full picture at first, but I knew the assignment: build something that glorifies God. That’s how God’s Plan Now was born. From Idea to Mission What started as a simple i